Favourite Perfume Brand? What makes it so special?
Do you know that one Perfume Brand that instantly pops into your head whenever you think about buying a fragrance or recommending one to a friend? Ever stopped to wonder why it’s always that brand? Is it that we can’t find fragrances like theirs anywhere else? There are thousands of amazing Perfume brand out there, so why do we keep gravitating toward just that one?
It makes you think, right? Why are we limiting our scent experiences to a single brand? Sure, I can pick a fragrance I love without being tied to any specific name, but there’s got to be some psychology behind it!
So, in today’s blog, we are going to explore the fascinating world of perfumes and figure out what really influences our choices. Trust me, you won’t want to miss it when you get to know why such brands are the no.1 consideration just because they are using these marketing tactics to influence us, nothing can be as special as it seems, it’s just a play with mind.
Perfume has long been regarded as a symbol of luxury. Historically, ordinary people often refrained from purchasing perfumes, viewing them as extravagant items for the wealthy. This perspective has its roots in ancient times, as discussed in our previous blogs, where we explored how perfume entered the market and spread across various regions, often influenced by royal figures. Therefore, it is no surprise that wearing perfume is still considered a luxurious indulgence today.
This is what your favorite perfume brand does to you! They make the word “luxury” part of their identity. I can assure you that it’s not just about the perfume brand itself; it’s about the standard that some brands create to position themselves as high-end.
It’s human nature to be drawn to things that look appealing—things that can quickly capture our attention. If the quality of a product is rated 10 out of 10, it becomes a definite choice for many. This is exactly what is happening with our luxurious perfume brands.
Do you know the tactics these perfume brands use that others don’t? To explain it simply, it’s centered around STP: Segmentation, Targeting, and Positioning.
Tactics Used by Perfume Brand
Essentially, STP is a highly effective marketing strategy used to sell products. STP stands for Segmentation, Targeting, and Positioning. You might be thinking that this is irrelevant to you—after all, why should you care about the marketing strategies of your favorite perfume brand? You just want a good fragrance!
That’s true, but what if you could find that same fragrance at a lower price? You wouldn’t have to spend as much money to smell great. I believe everyone would appreciate the idea of enjoying a luxurious scent without breaking the bank.
High-end Perfume brands focus on selling their products using well-defined strategies that effectively appeal to consumers.
Segmentation: Generally, these perfume brands target young people who care about fashion, as well as wealthy individuals who are willing to spend any amount of money. These brands appeal to high-end fashion enthusiasts who demand the best when it comes to their style.
Targeting: Your favorite perfume brand sends you messages that are tailored to your tastes, making it easy for you to connect with their market segments. They use trendy and valuable items to influence consumers, leveraging the popularity of fashion influencers.
If someone follows fashion magazines or trends to enhance their style, they will likely become a target for these brands. As a result, they will be motivated to buy the best products showcased by the brand, which positions itself as the best in the market.
Positioning: Humans have a natural tendency to crave being number one. Everyone aspires to win the first prize; no one wants to settle for second place. This is precisely what top perfume brands have achieved for themselves they have become the coveted “first prize” that everyone desires.
These brands present themselves as high-end and exclusive, emphasizing quality craftsmanship and innovative ideas. As a result, their names are seen as desirable and iconic, with each brand maintaining its unique identity.
Conclusion;
So, in short, your favorite perfume brand is essentially the perception they have created in your mind through their marketing skills.
I am not saying that your favorite perfume brand is providing you with low-quality content. No, of course, they aren’t; they are indeed providing you with what you want. However, you might be wandering in their vicious circle of luxury and high-end products. You have many more options to explore. Don’t limit yourself to just one particular perfume brand—this is what this blog is for. Let’s not make a brand the sole representation of a fragrance; instead, find your actual fragrance or signature scent, so that you will be remembered by that fragrance. This is the real game of perfume in life.